The Core District. We love local community. We want to see it flourish, wherever "local" may be to our clients. What better way to see a community united and celebrated than to call out the neighborhoods with authentic design, branding, signage, and events? We were challenged with branding The City of Richardson's "CORE District" as one unified district comprised of five individual neighborhoods, all worth celebrating. Diversity and history are key components of this district, which we wanted to serve not only in design but also in creative direction for their neighborhood events.